SEO – Self Help Search Engine Optimization

For advertisers using pay-per-click search engines, nothing matters more than the quality of search traffic, according to a new survey of nearly 300 businesses advertising on Search123.

The survey asked advertisers to identify which considerations are most important when selecting a pay-per-click search engine. Eighty-five per cent cited the quality of search traffic as the single most important factor. Bid prices and quantity of search traffic rounded out the top three criteria, at 67 per cent and 51 per cent, respectively.

“When we surveyed advertisers a year ago, search engine marketers said that bid prices were the most important consideration. Today, advertisers are squarely focused on traffic quality. The message to paid search engines is that traffic quality is not to be compromised. Marketers are looking not for clicks, but for `e-commerce productive’ traffic that yields measurable return on investment,” said James Beriker, CEO, Search123.

The following were the survey’s other findings:

 Fifty-three per cent complement paid search with search engine optimization efforts to improve rankings within algorithmically-based engines.

 PPC advertisers use less of other online marketing disciplines. Only 31 per cent use opt e-mail, followed by affiliate marketing at 24 per cent. CPM banner ads finished last with just 14 per cent.

 Sixty-six per cent regard PPC search as their most effective method of online advertising, compared with 15 per cent who believe SEO offers greater effectiveness. Banner ads did not register at all.

 Thirty-four per cent of respondents allocate at least 75 per cent of their online advertising budgets for pay-per-click search engines; another 21 per cent devote half to three-quarters of their budget to paid search.

 Seventy-two per cent track sales conversion data from keyword listings, indicating that the majority of search engine marketers are sophisticated about the relationship between traffic quality and ROI.

Based in California, Search123 operates a pay-per-click search engine in which advertisers bid for priority placement on search result pages and pay only when users click on a listing.

Inside Google labs, it’s hard to know what’s cooking. The latest one, though, has a whole lot of netizens buzzing — Custom Search Engine ( CSE), part of Google Co-Op, the google partnership programme.

Take a look at it for yourself at http://www.google.com/coop/cse/. Internet trend analysts believe Google is trying to improve the quality of search results for the specialists. Google will also get to collect user behaviour data more easily as this programme works only for those who register with it. A key factor behind CSE, according to a practitioner of Google AdWords, is the fact that Yahoo’s search engine marketing tool Panama is ready for launch, something that’s certainly worrying the company. He adds, “Google’s management is more bottomline driven than what it used to be in the past. Every product is made with the intention of making money for the company.” Adds Manish Vij, business head, Quasar Media, an Internet media firm, “It’s not the most relevant product from Google, but just a step to keep its publishers and happy and market share intact.”

Essentially, CSE lets you, the user, decide what sites should be included in the search. You can select from hundreds of URLs, a significant improvement over what other custom search engines like Yahoo! Search Builder and even Google’s Sitesearch offer currently, just one URL to search from. You have your own search index rather than relying on Google’s Page-rank algorithm to throw up the necessary results.

You can also customise the look and feel of the results page. The idea is that if you’re an expert in a particular area or field, you can set up an engine for others in your field to use. With the CSE, it’s likely that many hidden links and Word documents that weren’t always on the radar of the Google spider will now be available to a lot more users because these will start appearing higher in search results. It’s obvious that this has its advantages.

Consider realclimate.org, a website dealing with the science of climate change and one of the early adopters of the CSE. For this site, the built-in custom search engine will search only those pages that scientists would deem fit to be viewed by others in the field of climate change. This would ensure that quality information is available in a field where perhaps the best results wouldn’t make it to the first few pages. Similarly, healthcare and medicine are other fields where CSE has obvious benefits. CSE also becomes, in effect, surrogate search engine optimisation (SEO).

SEO is like a tution class that makes a website smarter and apear higher in Google’s list of preferred pages. It is a tool whose practitioners are looked on with awe, SEO now becomes simpler and easier to execute, because more links indexed in the CSE will now show up in the regular Google search. Yet, for all of Google’s apparent altruism, it’s clearly yet another revenue generating stream.

Google’s ad inventory is limited to a certain extent by the number of search pages it throws up. The only way to increase this inventory is simply by increasing the number of search pages that wil be thrown up. In other words, Google has more pages to put their ads. This means they can make more money through their pay-per-click program, with more search results in which to plug their AdWords and more sites in which to plug their AdSense program.

For any business to succeed on internet or outside, it is important to understand the Return on Investment the owner is getting. It is generally the profit or turnover being made by them at the end of the day compare to the amount invested in the same. The rule applies to every aspect of our life also. When we go to college/school to study, we look for high marks which will assure us a good job in future. While talking about web portals, they also keep close watch on what their ROI is when investing & creating the site. This is because, every investment needs to yield results for it to be effective, else the approach needs to be changed.

Search Engine Marketing must take into account the two operational methods – using Search Engine Optimization (SEO) or Pay Per Click management system like google adwords or YPN. Search Engine Optimization will work better in the long run, whereas pay per click is mainly to draw specific bracket of traffic onto the site and this works only for a short time. All efforts taken by way of investment and links will go to waste if there is not much of traffic to your portal.

Pay per click works by having the user post as many ads on their page, or posting links on other pages or other websites. If a person surfing the net comes across these ppc ads, and clicks on them, the owner will get revenue based on the terms mentioned by the pay per click service provider. The ads placed need to be such a way that they draw attention to your page and keep the user captivated. User should stay on your website for long time. It is not that you are spending about $1 or $5 on the clicks and the person who comes over to your page and leaves, with no return. Sometimes even by running AdSense on your page, you might find the search engine throws up your page on the results page only if the ad is on the related page and nowhere else.

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If you want to stop spyware/malware forever you need to install a good spyware protection program in your PC before your PC gets infected. Spyware files get downloaded in different forms. If you visit a web site which has these types of programs running on them they can get downloaded to your PC the minute you enter the website. Many a times you don’t know they are downloading onto your PC.  In order to completely remove spyware from your computer, you need spyware/malware removal program.

Another way these programs are downloaded to your pc is when you are downloading files or software from a website that has these files in them. I spent the past 16 years as a systems analyst for a very large company. From this experience I have found that this is helpful to have some sort of spyware removal software on your computer.

It is quite general for many websites that offer free downloads to infect your PC with malware/spyware. Once a malware/spyware file is downloaded to your PC it monitors your activity what you are doing as well as were you go on the web, all your keystrokes and passwords, and many other critical things. The information that the spyware file gathers gets automatically sent off to its host website without your knowledge.

Adware infections are almost similar and can bring down your computer the same as the spyware. You may suspect your infected by adware when you keep getting redirected to other websites and receive tons of pop ups.

Once spyware programs are downloaded on your computer can really make your pc slow to a snails pace. Sometimes they create such problems that you can no longer use your pc. Proper removal of the spyware is very crucial in order to clean up your pc to avoid your yahoo/gmail passwords.

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Surf the Internet safely and be careful what websites you visit and buy your self a good spyware protection software. One program I have had great success with over the years is Malware Removal Bot. The software will remove adware and spyware/malware from your pc. Remember choosing a good program to prevent spyware from getting on your PC is the very first step you can take in the fight against adware/spyware.

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