SEO – Self Help Search Engine Optimization

For advertisers using pay-per-click search engines, nothing matters more than the quality of search traffic, according to a new survey of nearly 300 businesses advertising on Search123.

The survey asked advertisers to identify which considerations are most important when selecting a pay-per-click search engine. Eighty-five per cent cited the quality of search traffic as the single most important factor. Bid prices and quantity of search traffic rounded out the top three criteria, at 67 per cent and 51 per cent, respectively.

“When we surveyed advertisers a year ago, search engine marketers said that bid prices were the most important consideration. Today, advertisers are squarely focused on traffic quality. The message to paid search engines is that traffic quality is not to be compromised. Marketers are looking not for clicks, but for `e-commerce productive’ traffic that yields measurable return on investment,” said James Beriker, CEO, Search123.

The following were the survey’s other findings:

 Fifty-three per cent complement paid search with search engine optimization efforts to improve rankings within algorithmically-based engines.

 PPC advertisers use less of other online marketing disciplines. Only 31 per cent use opt e-mail, followed by affiliate marketing at 24 per cent. CPM banner ads finished last with just 14 per cent.

 Sixty-six per cent regard PPC search as their most effective method of online advertising, compared with 15 per cent who believe SEO offers greater effectiveness. Banner ads did not register at all.

 Thirty-four per cent of respondents allocate at least 75 per cent of their online advertising budgets for pay-per-click search engines; another 21 per cent devote half to three-quarters of their budget to paid search.

 Seventy-two per cent track sales conversion data from keyword listings, indicating that the majority of search engine marketers are sophisticated about the relationship between traffic quality and ROI.

Based in California, Search123 operates a pay-per-click search engine in which advertisers bid for priority placement on search result pages and pay only when users click on a listing.

Inside Google labs, it’s hard to know what’s cooking. The latest one, though, has a whole lot of netizens buzzing — Custom Search Engine ( CSE), part of Google Co-Op, the google partnership programme.

Take a look at it for yourself at http://www.google.com/coop/cse/. Internet trend analysts believe Google is trying to improve the quality of search results for the specialists. Google will also get to collect user behaviour data more easily as this programme works only for those who register with it. A key factor behind CSE, according to a practitioner of Google AdWords, is the fact that Yahoo’s search engine marketing tool Panama is ready for launch, something that’s certainly worrying the company. He adds, “Google’s management is more bottomline driven than what it used to be in the past. Every product is made with the intention of making money for the company.” Adds Manish Vij, business head, Quasar Media, an Internet media firm, “It’s not the most relevant product from Google, but just a step to keep its publishers and happy and market share intact.”

Essentially, CSE lets you, the user, decide what sites should be included in the search. You can select from hundreds of URLs, a significant improvement over what other custom search engines like Yahoo! Search Builder and even Google’s Sitesearch offer currently, just one URL to search from. You have your own search index rather than relying on Google’s Page-rank algorithm to throw up the necessary results.

You can also customise the look and feel of the results page. The idea is that if you’re an expert in a particular area or field, you can set up an engine for others in your field to use. With the CSE, it’s likely that many hidden links and Word documents that weren’t always on the radar of the Google spider will now be available to a lot more users because these will start appearing higher in search results. It’s obvious that this has its advantages.

Consider realclimate.org, a website dealing with the science of climate change and one of the early adopters of the CSE. For this site, the built-in custom search engine will search only those pages that scientists would deem fit to be viewed by others in the field of climate change. This would ensure that quality information is available in a field where perhaps the best results wouldn’t make it to the first few pages. Similarly, healthcare and medicine are other fields where CSE has obvious benefits. CSE also becomes, in effect, surrogate search engine optimisation (SEO).

SEO is like a tution class that makes a website smarter and apear higher in Google’s list of preferred pages. It is a tool whose practitioners are looked on with awe, SEO now becomes simpler and easier to execute, because more links indexed in the CSE will now show up in the regular Google search. Yet, for all of Google’s apparent altruism, it’s clearly yet another revenue generating stream.

Google’s ad inventory is limited to a certain extent by the number of search pages it throws up. The only way to increase this inventory is simply by increasing the number of search pages that wil be thrown up. In other words, Google has more pages to put their ads. This means they can make more money through their pay-per-click program, with more search results in which to plug their AdWords and more sites in which to plug their AdSense program.

For any business to succeed on internet or outside, it is important to understand the Return on Investment the owner is getting. It is generally the profit or turnover being made by them at the end of the day compare to the amount invested in the same. The rule applies to every aspect of our life also. When we go to college/school to study, we look for high marks which will assure us a good job in future. While talking about web portals, they also keep close watch on what their ROI is when investing & creating the site. This is because, every investment needs to yield results for it to be effective, else the approach needs to be changed.

Search Engine Marketing must take into account the two operational methods – using Search Engine Optimization (SEO) or Pay Per Click management system like google adwords or YPN. Search Engine Optimization will work better in the long run, whereas pay per click is mainly to draw specific bracket of traffic onto the site and this works only for a short time. All efforts taken by way of investment and links will go to waste if there is not much of traffic to your portal.

Pay per click works by having the user post as many ads on their page, or posting links on other pages or other websites. If a person surfing the net comes across these ppc ads, and clicks on them, the owner will get revenue based on the terms mentioned by the pay per click service provider. The ads placed need to be such a way that they draw attention to your page and keep the user captivated. User should stay on your website for long time. It is not that you are spending about $1 or $5 on the clicks and the person who comes over to your page and leaves, with no return. Sometimes even by running AdSense on your page, you might find the search engine throws up your page on the results page only if the ad is on the related page and nowhere else.

I have been using Google adwords as PPC for few of my websites to generate traffic. Its been quite a long time that i was using google adwords. when i come across a book called “Beating Adwords”, i was able to find out how i can squeeze my campaigns and make more ROI out of it. Beating Adwords is the very detailed book wherein you can find out how to setup, run and make more money out of your google campaign. Here I am placing link to download Beating Adwords book. you can post you reviews in comment in this thread.

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If you want to stop spyware/malware forever you need to install a good spyware protection program in your PC before your PC gets infected. Spyware files get downloaded in different forms. If you visit a web site which has these types of programs running on them they can get downloaded to your PC the minute you enter the website. Many a times you don’t know they are downloading onto your PC.  In order to completely remove spyware from your computer, you need spyware/malware removal program.

Another way these programs are downloaded to your pc is when you are downloading files or software from a website that has these files in them. I spent the past 16 years as a systems analyst for a very large company. From this experience I have found that this is helpful to have some sort of spyware removal software on your computer.

It is quite general for many websites that offer free downloads to infect your PC with malware/spyware. Once a malware/spyware file is downloaded to your PC it monitors your activity what you are doing as well as were you go on the web, all your keystrokes and passwords, and many other critical things. The information that the spyware file gathers gets automatically sent off to its host website without your knowledge.

Adware infections are almost similar and can bring down your computer the same as the spyware. You may suspect your infected by adware when you keep getting redirected to other websites and receive tons of pop ups.

Once spyware programs are downloaded on your computer can really make your pc slow to a snails pace. Sometimes they create such problems that you can no longer use your pc. Proper removal of the spyware is very crucial in order to clean up your pc to avoid your yahoo/gmail passwords.

It is very important to choose reliable spyware/malware removal software that will effectively remove spyware and these unwanted files from you computer. It is also much important to make sure you have the most up to date or latest version of spyware removal software on the market.

Surf the Internet safely and be careful what websites you visit and buy your self a good spyware protection software. One program I have had great success with over the years is Malware Removal Bot. The software will remove adware and spyware/malware from your pc. Remember choosing a good program to prevent spyware from getting on your PC is the very first step you can take in the fight against adware/spyware.

Download the software now and find out if your system is infected

When you’re selling goods or services, it’s imperative that you treasure trove ecommerce netting hosting that supports purchases and soaring amounts of traffic that you’ll hopefully begin for your site.

Finding a useful mesh hosting occupation depends on your characteristic needs and the expectations you have for your company’s payoff forecast. If you visualize slow and level growth, and so you may not craving the bells and whistles other hosting companies and plans offer – at least not in the beginning.

But if you agility to found a assembly of whack getting your region a friendly part of online traffic, and feel sales to explode at an breathtaking rate, then you might want to find an ecommerce web hosting plan that will easily evolve with your needs from a basic package to an expanded one.

Some mesh hosting providers mention a handout sphere with the mastery of a hosting plan. While crown names are not relevant in their bear right, it’s a radiant free to gain just for finding the right host for your upcoming website.

You’ll besides want to pride out how plain it is to betray your void to their server. Even the gaudy web hosting providers should name convenient uploads to their servers. You may or may not use a service to help you publish your pages – and if you’re new to the game, you’ll want a system that works fast and doesn’t leave you frustrated in the process.

Depending on your needs you may be capable to gem affordable web hosting that offers antsy servers to their clients. This is gainful now you don’t need someone else’s section to create a server to contact – leaving your site inoperable for an unknown amount of time.

Another important instrument to lap up when poll a pertinent web hosting provider is the charge of succour they present for their services. Do they have an 800 insert and fully staffed office 24 hours a day – or are you on your own, missing out on sales until 8 AM the next morning?

Good lacework hosting should name notably of support without the further cost. Your online storefront is initiate 24/7, and inasmuch as the succour should adequately ensure your enterprise at all times.

Find out how others sensation about a symptomatic web hosting provider. Have they won part bays for their services? Do customers frequently cancel their compensation with this task since of a insufficience of support? Do your homework hence that you don’t have to stop everything and deal with a disruption – because it usually happens at the most inconvenient time.

If you monthly your sway on your own, be conclusive you gun for a registrar who meets all of your needs. Domains arise at a highly magnanimous standard – but you longing to drive sure you get email forwarding, account management tools, and easy transfer to your chosen web hosting provider.

Before you risk putting your lattice nook activity the hands of a net hosting burden without a proven pathway record, you rapaciousness to be conscious that every dinky your site is down (and you may not know), you could be losing thousands of dollars in online income.

We use Bluehost.com to host all our websites.

Searching for affordable domain hosting for your personal or business website needs could get confusing.  There are so many plans to choose from, and plans are offered from so many companies.  While it is often thought you need to pay more for quality hosting, this is not necessarily the case.  By knowing exactly which features you need for your website, you will find that using the cheaper providers will fulfill your needs for much less money.

Many companies will offer the same or similar packages for less, offering a more affordable domain hosting service.  When you pay more you probably are just paying for the name of the company.  While companies such as BlueHost.com offer site hosting with Unlimited disk space for only $6.95 per month, other companies such as SBC Yahoo! are charging $11.95 per month for the same plan features.  Both remain affordable, though SBC Yahoo! is an established company and able to charge more for their services.  BlueHost.com is a relatively new start-up venture, though their services are no less reliable.

For a small, personal website, cheaper is the way to go, as fewer features will be needed.  However, for a large-scale business site, spending a few extra dollars will provide you with the options you will need in the long term.  Just remember that when searching for an affordable domain hosting service, comparing plans is extremely important.  By knowing exactly what each plan offers you pay only for the services you need and avoid paying for features that you simply won’t use.

I have been to many forums and found that people like to do their own SEO initially and then give up later after they do not find reasonable results. I would suggest that they should keep on trying, until they really feel that their sales is directly dependent on their ranking in the search engines.
I have high respect for all the people who have achieved success using in-house/personal SEO and still are able to maintain there top spot for highly competitive keywords like digital camera software or photo software. The world of SEO has changed rapidly and so have the techniques. Now lets start with main subject that is “Making money online with SEO“.
The first well-known fact:

Higher the traffic better the sales.

It is a proven fact that among the billions of pages that are searched by search engines only a few make it to the top and these top 30 websites make the most business. Type in digital camera software for instance and you will understand what I mean. Do you remember how many times have you gone beyond the 3-4th page of your search page results? I would expect the same behavior from 99.9% of the Internet surfers as no one has the time to go beyond the top 30 listed pages. I am exaggerating when I say top 30 because mostly the top 10 get 75% of the hits. So if you are not at the top you are losing on a huge chunk of sales, unless you are advertising locally and are limited to a local business.

SEO Worldwide – Video

SEO Worldwide – The best bloopers are a click away

Google adwords is worth a mention at this point as millions use them and know their importance. The users of google adwords know that they will get listed at the top page (sponsored listing) for the specified keywords. However, they do not estimate the sales that they will make. They can easily do it in a month and then change their bid amount to be paying less in advertising on google. Being listed in the top page does not mean that you will end up with guaranteed sales. You need to have a real good sales page that will make the “buyer” feel the need to buy it. Remember it is all about making him feel that he needs it.

Search engine optimization will propel your page to the top 10 without having to pay for the adwords campaign that is a pay per click campaign and you might end up paying far more than your sales. Having said this if you choose the niche keywords for your campaign and have a good sales copy you are bound to make a lot out of the campaign. Out of thousands who click to your page at least 50 should buy your product.

The million-dollar question…

How will you benefit from SEO? How much should you spend?
If you have a good product and at a reasonable price compared to competition and feel that you can garner enough sales once your website receives traffic SEO will benefit you by providing you with exposure for the chosen keywords ( a proper keyword analysis for searches per month for that chosen keyword) will be conducted by the SEO expert. Depending on the competition you have for those keywords the plan will be chalked out by him. Sometimes only on-page SEO may take you to the top however, nowadays SEO has become a popular career with many top websites spending huge amounts on SEO to be listed in the top.

Your expense should depend on how much sale you are bound to make. A proper estimation of this can be drawn after the first month that you are listed in the top 10. Your expense can range from any where between $250-$2500 depending on the competition you face.

Be careful while choosing an SEO firm or person as they can use spammed techniques that can get you banned from search engines.

40 Million Web Hosting Providers To Choose From

There is more then 40 Million web hoisting provider to choose from and all of them are thirsty for adding your business to their portfolio, in this situation how do you identify and distinguish the best from the worse web hosting providers.  Below I have highlighted some key point to Consider When Choosing a Web Hosting Provider.

Security

The security of your website is the most important thing to consider once your site goes live, you should be 100% confident that the technology that brings your web project to life is of the highest caliber and extremely secure.  If you set your website to process customer details and collect payments via the internet then you should consider a hosting provider who can provide you with a server which has encryption capabilities and the ability to set up a dedicated secure server if and when requested by you.

Server Space

Before you commit your self to a hosting provider, first consider the amount of disk space you will need to host your website, a reasonable amount is around 500 MB, to 1 GB disk space, which is sufficient enough for any small business, unless you are planning on running a software repository or an image gallery or a file sharing website. Web hosting providers offer their customers several hosting packages and many of the packages comes with un-necessary disk space for a very reasonable price in attempt to out perform their competitors in many cases I found hosting providers are cutting corners to bring it customers an excellent hosting package which only looks good on paper.

Reliability

The reliability of the hosting provider is crucial. The length of time they have been in business, their percent of uptime, reasonable uptime you should expect is at least 99.5% and their backup and data retrieval practices and policies.  Some hosting providers have multiple data centres, and some might even give you a choice of where your server will be at. Ideally, the closer the server is to you the better, as file transfers and interaction with the server will be at faster speeds. This might be a good question to ask the company on the phone call above.

Support

Technical support is something that should definitely be a part of a web hosting plan. Professional web hosting providers offer customers a support ticket system, this support system track all queries made by you and will automatically notify you via e-mail or SMS when your query get updated.  The support system also give you access to review the status of any tickets you have raised, set priorities and check response times.

PHP/CGI-Bin

No matter what type of site you are planning on running, chances are you will eventually need to install some type of CGI script. Whether it be a mailing list management script, contact form processor, or maybe even a fancy credit card processing script, your hosting account will need to allow you to install and run them. This requires access to a special folder on your server called “CGI-Bin”. Some hosting accounts will only allow you to use “pre-installed” scripts as a security measure. These are scripts that the owners of the company have installed and configured so that they know that they will work properly and not adversely affect their server’s performance. That may be all you need, but if you have the knowledge, it’s always nice to have the ability to install your own scripts and configure them to suit your individual needs. You should also be sure that the account you choose supports the language in which your scripts are written, such as PHP, Perl, etc.

We trust Bluehost.com. Pl check their website here. www.bluehost.com

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