Search engines take advantage of reverse broadcast networks to help save you time and money. Search allows you to "sell what your customers want, when they want it!"
Following things are important related to your site SEO:
- Domain & File Names
Choose your site domain name that contains words from your primary keyword phrase.
- Keyword Phrases
- Keyword Density:
Keyword density is a very important part of search engine optimization. Keyword density is the percent that your keyword or keyword phrase are of your web page text. You may want to look that your competition to see what keyword density they are using. To high a keyword density will be considered search engine spam and can get you blacklisted.
Your keywords should be toward the top of your page and your keyword phrase be in either every paragraph or every second paragraph depending on your paragraph length.
- Title & Meta Description Tag:
Construction of your title tag is one of the most important things you need to do. Each page should have a different title with 2 or 3 of your keyword phrases at the beginning. When search engine results are displayed the title is the first thing people see.
- Meta Keywords Tag:
The meta keywords tag is not as relevant as it used to be and some say Google doesn't ever look at it anymore, but put it in anyway. It is as follows, <meta name="keywords" content="keywords,go,here" /> and put in it all your keywords and keyword phrases. This tag should be different for each page.
- Author & Robots Tags:
- Quality Content:
Quality content will bring people back and as people always want to tell others about a good thing it will get you forward links from other sites. Your content should be written with your keyword phrases in mind
- Changing Content:
You can do this by hand or with a script. For example you can have a php script that draws five paragraphs from a pool of twenty paragraphs when the content is different each time the php page is accessed.
www.carsinlondon.com/used-cars-london-ontario.php shows a sample of php script that will do this.
- Avoid Dynamic URLs:
Are you pages via php, asp, or cf? Some search engines may have a problem indexing them. Create static pages whenever possible. Avoid symbols in your URLs like the "?" that you will often find in php, asp or cf pages.
Static pages are the best but if you have a db driven site, make sure the menu and site map like go to inventory.cfm not inventory.cfm?vn=0 .
- Frames:
Many search engines can't follow frame links. Make sure you provide an alternative method for the search engines to enter and index your site. For more information read Search Engines and Frames.
- Site Map:
A good menu system is really a site map. A well constructed menu system that is on each page and contains a link to very page on the website is all you need.
- Site Design:
You may think, what does site design have to with search engine optimization. Well if your website has a bad color scheme that is hard to read, is not organized, is a cheesy looking site, then all your site optimization has been a waste of time. Make your site attractive to the viewer, make things easy to find, have you graphic header and menu bar the same place on each page.
These things will keep your visitors on the site and bring them back. A well optimized site with a high search engine results position that is ugly and is hard find information on, will not keep the visitors your optimization has brought to the site.
- Separate Content & Presentation:
Put all your presentation code into Cascading Styles Sheets (CSS). This separates the presentation from the content and makes your html files up to 50% smaller. It is reported that the search engine bots prefer this and the more content you have compared to presentation in your file, the better you get rated. Read why tables for markup are stupid for an overview.
- Robots.txt File
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