Search Engine Marketing – Beating Adwords
For any business to succeed on internet or outside, it is important to understand the Return on Investment the owner is getting. It is generally the profit or turnover being made by them at the end of the day compare to the amount invested in the same. The rule applies to every aspect of our life also. When we go to college/school to study, we look for high marks which will assure us a good job in future. While talking about web portals, they also keep close watch on what their ROI is when investing & creating the site. This is because, every investment needs to yield results for it to be effective, else the approach needs to be changed.
Search Engine Marketing must take into account the two operational methods – using Search Engine Optimization (SEO) or Pay Per Click management system like google adwords or YPN. Search Engine Optimization will work better in the long run, whereas pay per click is mainly to draw specific bracket of traffic onto the site and this works only for a short time. All efforts taken by way of investment and links will go to waste if there is not much of traffic to your portal.
Pay per click works by having the user post as many ads on their page, or posting links on other pages or other websites. If a person surfing the net comes across these ppc ads, and clicks on them, the owner will get revenue based on the terms mentioned by the pay per click service provider. The ads placed need to be such a way that they draw attention to your page and keep the user captivated. User should stay on your website for long time. It is not that you are spending about $1 or $5 on the clicks and the person who comes over to your page and leaves, with no return. Sometimes even by running AdSense on your page, you might find the search engine throws up your page on the results page only if the ad is on the related page and nowhere else.
I have been using Google adwords as PPC for few of my websites to generate traffic. Its been quite a long time that i was using google adwords. when i come across a book called “Beating Adwords”, i was able to find out how i can squeeze my campaigns and make more ROI out of it. Beating Adwords is the very detailed book wherein you can find out how to setup, run and make more money out of your google campaign. Here I am placing link to download Beating Adwords book. you can post you reviews in comment in this thread.
